So, you've been using Hootsuite to manage your social media, including Pinterest. It's a solid tool, especially if you're juggling multiple platforms.
But let's be honest. It's pricey. Als, maybe you're starting to feel like Hootsuite isn't giving you everything you need for Pinterest.
It's like using a Swiss army knife when what you really need is a specialized tool. Sure, Hootsuite can handle Pinterest, but it might not dive deep enough into the features that can make your Pinterest marketing shine.
Here's what Hootsuite does for Pinterest:
| Feature | What Hootsuite Offers |
|---|---|
| Posting | ✅ Yes |
| Scheduling | ✅ Basic scheduling |
| Analytics | ✅ General stats |
| Pinterest-specific features | ⚠️ Limited |
If you're serious about Pinterest and you have budget, you might be need a better tool.
That's why we're looking at 6 alternatives to Hootsuite that could take your Pinterest game to the next level. These tools are designed with Pinterest in mind, offering features like:
- Advanced pin creation
- Smart scheduling based on Pinterest algorithms
- In-depth Pinterest analytics
Ready to explore? Let's dive in.
1. BlogToPin: Pinterest Automation on Steroids
BlogToPin is all about Pinterest. It's not trying to be everything to everyone; it's focused on making your Pinterest marketing as effective as possible.
Here's why BlogToPin stands out:
- Bulk Pin Creation: Generate hundreds of pins in minutes.
- Smart Scheduling: Automatically optimizes pin timing and order.
- AI-Driven Content: Generates titles, descriptions, and selects the best boards.
- Extensive Templates: Choose from various templates or import your own from Canva.
- Optimal Posting Times: Maximizes engagement by posting at the best times.
While Hootsuite offers general social media management, BlogToPin dives deep into Pinterest-specific strategies, helping you scale your content effortlessly.
Pricing:
- Starter: $29.99/month (1,000 pins/mo)
- Agency: $69.99/month (10,000 pins/mo)
- Unlimited AI Usage
- Free Trial
Pros:
- Advanced AI for content generation
- Efficient bulk pin creation
- Pinterest-specific focus
Cons:
- Limited to Pinterest
- Newer tool, may have minor bugs
| Metric | BlogToPin |
|---|---|
| Scheduling | ⭐⭐⭐⭐⭐ |
| AI Automation | ⭐⭐⭐⭐⭐ |
| Pin Design | ⭐⭐⭐⭐ |
| Multi-Platform Support | ⭐ |
| Ease of Use | ⭐⭐⭐ |
| Analytics | ⭐ |
2. Tailwind: The Pinterest Pro
Tailwind has been a go-to for Pinterest marketers for years.
Tailwind offers:
- Smart Scheduling: Posts when your audience is most active.
- Community Features: Share your pins with niche communities.
- Basic Design Tools: Create pins within the platform.
- Analytics: Monitor your Pinterest performance.
While Hootsuite covers multiple platforms, Tailwind specializes in Pinterest and Instagram, offering more depth for those platforms.
Pricing:
- Free Plan Available
- Paid Plans: Starting at $14.99/month
Pros:
- Pinterest-specific features
- Smart scheduling
- Community engagement options
Cons:
- Limited to Pinterest and Instagram
- Some features may feel outdated. It's been popular a long time ago. Tribes don't really work now. Also, it's not advised to repin the same pin to the different boards. Be careful about the features you use.
| Metric | Tailwind |
|---|---|
| Scheduling | ⭐⭐⭐⭐ |
| AI Automation | ⭐⭐⭐ |
| Pin Design | ⭐⭐⭐ |
| Multi-Platform Support | ⭐⭐ |
| Ease of Use | ⭐⭐⭐ |
| Analytics | ⭐⭐⭐ |
3. Buffer: Simple Multi-Platform Scheduling
Buffer is known for its simplicity and ease of use across multiple platforms.
Buffer offers:
- Easy Scheduling: User-friendly interface.
- Basic Analytics: Simple performance tracking.
- Affordable Pricing: Budget-friendly options.
If you're looking for a straightforward tool without the bells and whistles, Buffer might be for you.
Pricing:
- Free Plan Available
- Paid Plans: Starting at $5/month per social channel
Pros:
- User-friendly
- Supports multiple platforms
- Affordable
Cons:
- Limited Pinterest features
- Basic analytics
| Metric | Buffer |
|---|---|
| Scheduling | ⭐⭐⭐ |
| AI Automation | ⭐⭐ |
| Pin Design | ⭐⭐⭐ |
| Multi-Platform Support | ⭐⭐⭐⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐⭐ |
| Analytics | ⭐⭐⭐ |
4. Sprout Social: The Analytics Powerhouse
Sprout Social is an official Pinterest Marketing Partner known for in-depth analytics.
Sprout Social offers:
- Advanced Analytics: Detailed reports and insights.
- Team Collaboration: Manage tasks within your team.
- Multi-Platform Support: Handle all your social accounts.
However, it's on the pricier side and may be more than what smaller teams need.
Pricing:
- Plans Starting at $249/month
Pros:
- Comprehensive analytics
- Official Pinterest partner
- Team collaboration features
Cons:
- High cost
- Can be complex
| Metric | Sprout Social |
|---|---|
| Scheduling | ⭐⭐⭐ |
| AI Automation | ⭐⭐ |
| Pin Design | ⭐⭐⭐ |
| Multi-Platform Support | ⭐⭐⭐⭐⭐ |
| Ease of Use | ⭐⭐⭐ |
| Analytics | ⭐⭐⭐⭐⭐ |
5. Canva: The Design Guru
Canva is primarily a design tool but offers basic Pinterest scheduling. Everyone knows Canva!
Canva excels at:
- Design Templates: Thousands of templates for stunning pins.
- Easy Editing: Drag-and-drop interface.
- Direct Publishing: Post directly to Pinterest.
While it won't replace your scheduling tool, it's invaluable for creating professional-looking pins. You can try scheduling inside Canva, but honestly - it'd take you a lot of time.
Pricing:
- Free Plan Available
- Pro Plan: $15/month
Pros:
- Excellent design capabilities
- User-friendly
- Direct Pinterest integration
Cons:
- Limited scheduling
- No advanced analytics
| Metric | Canva |
|---|---|
| Scheduling | ⭐⭐ |
| AI Automation | ⭐ |
| Pin Design | ⭐⭐⭐⭐⭐ |
| Multi-Platform Support | ⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐⭐ |
| Analytics | ⭐ |
6. Later: Visual Content Planning
Later focuses on visual platforms like Pinterest and Instagram.
Later offers:
- Visual Scheduling: Plan your posts with a visual calendar.
- User-Friendly: Easy to navigate.
- Basic Analytics: Simple performance metrics.
Great for visual content planners who don't need advanced features.
Pricing:
- Free Plan Available
- Paid Plans: Starting at $25/month
Pros:
- Strong visual tools
- Supports multiple platforms
- Easy to use
Cons:
- Limited advanced features
- Basic analytics
| Metric | Later |
|---|---|
| Scheduling | ⭐⭐⭐ |
| AI Automation | ⭐⭐ |
| Pin Design | ⭐⭐⭐⭐ |
| Multi-Platform Support | ⭐⭐⭐⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐ |
| Analytics | ⭐⭐⭐ |
Wrapping It Up
So there you have it—6 alternatives to Hootsuite that could better serve your Pinterest marketing needs.
- If you're all about Pinterest and want advanced features, BlogToPin is a top choice.
- For a balance between Pinterest and Instagram, Tailwind offers specialized tools.
- If simplicity and affordability are key, consider Buffer.
- For advanced analytics and team collaboration, Sprout Social is worth a look.
- Need top-notch design? Canva has you covered.
- For visual content planning across platforms, Later is a solid option.
Think about what features matter most to you—whether it's AI automation, multi-platform support, deep analytics, or budget—and choose the tool that fits your strategy best.
Happy pinning!
