Updated October 2026
How to use the generator
- Give it the Pin's topic. On the "Enter title manually" tab, type your Pin title or a few words about it ("no-bake cheesecake bars"). On the "Extract from URL" tab, paste a link and the tool reads that page's title, so this works best when the page has a descriptive title.
- Pick a tone. Neutral, Funny, Professional, Informal or Positive. Neutral usually gives the most useful hashtags; the other tones mostly change how playful the wording is.
- Choose how many to generate, then keep only a few. You can ask for 5 to 30. Generating more gives you a bigger list to pick from, but add only the two to five most specific ones to your Pin. The Copy button copies the whole list, separated by spaces.
Do hashtags still matter on Pinterest?
Not much. Pinterest launched hashtag feeds in 2017, where clicking a hashtag showed the freshest Pins using it (Pinterest Newsroom, September 2017). Today, Pinterest's own help article on creating a Pin mentions hashtags only once, as something you "can also include" in the description when using the app.
When Pinterest explains how to get Pins seen, it talks about keywords and topics instead. Its Pin performance guide tells you to include relevant keywords in your Pin title, Pin description, board titles, board descriptions and website URL, and to add topic tags when you publish. Hashtags aren't on that list. So treat them as an optional extra, not a growth tactic. Our guide on how to use Pinterest hashtags takes the same view.
What to focus on instead
- The Pin title. Put the phrase people search for first. Pinterest allows 100 characters, and depending on the device only the first 40 may show in feeds (source). The title and description generator is built for this.
- The description. Work two or three related search phrases into real sentences.
- Topic tags. You can add up to 10 related topics to an image or video Pin, which Pinterest says helps "people searching for similar ideas find your Pin" (source).
- The board you save to. Pinterest recommends clear, descriptive board titles such as "Easy No-bake Dinners" (source). The board name generator can help.
When hashtags are still worth adding
- Seasonal or event content: #backtoschool, #halloweendecor, #thanksgivingsides.
- Your own campaign or brand tag, if you use it consistently across platforms.
- A specific phrase that matches how people search, like #sourdoughdiscard rather than #baking.
Put them at the end of the description so the sentences people read come first. Skip broad tags like #love, #inspo or #instagood; they describe nothing about your Pin.
Examples
| Pin | Weak hashtags | Better | Why |
|---|---|---|---|
| Vegan lasagna recipe | #food #yummy #foodie #delicious | #veganlasagna #makeaheaddinner | Says what the dish is; the broad tags fit millions of unrelated Pins |
| Small bedroom makeover | #home #decor #inspo #goals | #smallbedroomideas #rentalfriendlydecor | Matches the problem people search for, not a mood |
| Handmade silver ring (Etsy) | #shopsmall #etsy #handmade #gift | #stackingrings #sterlingsilverring | Names the product type buyers look for |
| Halloween costume roundup | #fun #party #costume | #diyhalloweencostumes #halloween2026 | Seasonal content is where hashtags still make the most sense |
| Blog post: how to start a podcast | 20 tags from #podcast to #success | None. Put "how to start a podcast" in the title instead | An evergreen how-to is better served by a keyword-first title |
FAQ
How many hashtags should I use on a Pin?
Zero to five. Pinterest's current help pages don't recommend a number, and a long block of hashtags makes the description harder to read without adding anything your keywords don't already say.
Are hashtags or keywords more important on Pinterest?
Keywords, by a wide margin. Pinterest's guidance on distribution is about keywords in titles, descriptions and boards, plus topic tags. Find the phrases people actually search with the Pinterest keyword research tool.
Should I put hashtags in board names or my profile bio?
No. Board names work best as plain words people search for ("Easy No-bake Dinners", not "#dinner"), and your bio is read by people who already found your profile.
Is the tool free?
Yes, with no sign-up. If you'd rather have titles, descriptions and Pin images created and scheduled for every new post on your site, that's what BlogToPin does.