7 Best Later Alternatives for Pinterest in 2024

Let's talk about Later. It's been around for a while, and yeah, it's pretty good for Instagram. But Pinterest? That's where things get a bit... meh.

Don't get me wrong, Later isn't bad. It's just that Pinterest has evolved, and Later? Well, it's kinda stuck in 2020.

Here's the deal with Later:

Look, Later isn't all bad. It's fine if you're just starting out or if Pinterest is just a small part of your social media strategy. But if you're really trying to make waves on Pinterest, you might find yourself wanting more.

The thing is, Pinterest has changed a lot in the past few years. It's not just about pretty pictures anymore. Now it's all about smart targeting, AI-driven content, and really understanding what makes your audience tick.

So what do you do if you want to step up your Pinterest game in 2024?

That's why we're here. In this article, we're going to look at some tools that go beyond the basics. We'll explore options that offer:

• More advanced Pinterest-specific features
• AI that helps with content creation, not just scheduling
• Analytics that give you real, actionable insights

Whether you're just getting serious about Pinterest or you're looking to take your strategy to the next level, there's probably a tool here that'll fit your needs.

Ready to see what's out there? Let's dive in.

1. BlogToPin: AI-Powered Pinterest Automation

BlogToPin focuses specifically on Pinterest marketing, offering a very powerful toolkit, designed for Pinterest

If Later is a bicycle, BlogToPin is like a Tesla on autopilot for your Pinterest strategy.

BlogToPin is built specifically for Pinterest. Not only that. It's built to efficiently create content on scale. It's not trying to be a jack-of-all-trades; it's the master of one.

Here's what sets BlogToPin apart:

• Bulk Pin Creation: Forget spending hours creating pins. BlogToPin can generate hundreds of pins in minutes based on the blog posts you have

• Smart Scheduling: No more guessing about the order of the posts. BlogToPin automatically spreads out all the posts evenly across the month. It helps you get more reach and avoid looking spammy.

• AI-Powered Content: BlogToPin automatically creates decent titles and descriptions for your pins.

• Automatic Board Selection: The AI chooses the best board for each pin. It's like having a Pinterest expert making decisions for you 24/7.

Now, BlogToPin isn't perfect. It's laser-focused on Pinterest, so if you're looking for a tool to manage all your social media, this isn't it. Also, it's a relatively new player in the field, so it might have some growing pains.

But if Pinterest is a big part of your strategy? BlogToPin could be a game-changer.

Pricing:

• Starter: $29.99/month (1000 pins/mo)
• Agency: $69.99/month (10,000 pins/mo)

BlogToPin also has a free trial

BlogToPin is for you if you're serious about Pinterest and want to create a ton of content without losing sleep over it. It's not the cheapest option out there, but for the time it saves? It might just be worth every penny.

2. Tailwind: The Pinterest and Instagram Specialist

Tailwind's been around for a while, and it's got a solid reputation for good reason.

Unlike Later, Tailwind focuses primarily on Pinterest and Instagram. This specialization shows in its features:

• Smart Schedule: Tailwind suggests optimal posting times based on when your audience is most active. It's pretty handy for maintaining a consistent presence without constant manual work.

• Tailwind Create: This feature helps you design pins quickly. It's not as advanced as some AI tools, but it's a nice step up from starting from scratch every time.

• Communities: Tailwind's Communities (formerly Tribes) let you share and discover content with other pinners in your niche. It's a cool way to expand your reach. But keep in mind - some experts say it doesn't work anymore.

• Analytics: You get more detailed Pinterest analytics than Later offers, which can help you refine your strategy over time.

Tailwind isn't perfect, though. It's not as automated as some newer tools, and the learning curve can be a bit steep at first. Also, while it's great for Pinterest and Instagram, it doesn't cover other platforms if you need that.

Pricing:

• Free
• Pro: $24.99/month
• Advanced: $49.99/month
• Max: $99.99/month

Tailwind is a solid choice if you're focused on Pinterest and Instagram and want a tool with a proven track record. It strikes a nice balance between features and usability, making it suitable for both beginners and experienced marketers.

3. Buffer: The Jack-of-All-Trades

Buffer is like that Swiss Army knife in your social media toolkit. It's not just for Pinterest - it handles pretty much all the major social platforms.

Here's what Buffer brings to the table:

• Multi-Platform Support: Unlike Later or Tailwind, Buffer lets you manage Pinterest alongside Twitter, Facebook, Instagram, and LinkedIn. It's great if you're juggling multiple platforms.

• Clean Interface: Buffer is known for its user-friendly design. It's straightforward and doesn't overwhelm you with options.

• Analytics: Buffer provides a strong analytics for you - with hashtag performance and machine learning insights.

• Content Calendar: Buffer's visual calendar makes it easy to see and plan your posting schedule across all platforms.

Pricing:

• Free: 3 social channels, 10 scheduled posts
• Essentials: $6/month per social channel
• Team: $12/month per social channel
• Agency: $120/month/10channels

Buffer is a solid choice if Pinterest is just one part of your broader social media strategy. It's particularly good for small businesses or individuals who need to maintain a presence across multiple platforms without getting too deep into platform-specific features.

Overall, Buffer is very similar to Later. If you already use Later - there are probably not that many reasons for you to switch

4. Hootsuite: The Social Media Swiss Army Knife

If Buffer is a Swiss Army knife, Hootsuite is like the deluxe version with all the bells and whistles.

Hootsuite is the go-to for businesses that need to manage multiple social media platforms at scale. Here's what it brings to the table:

• All-in-One Dashboard: Manage pretty much every social platform you can think of, including Pinterest, from one place.

• Advanced Scheduling: Plan your content calendar weeks or even months in advance across all platforms.

• Team Collaboration: Great for larger teams. You can assign tasks, get approvals, and manage user permissions.

• Analytics: Hootsuite offers some seriously detailed reports. You can track everything from engagement rates to ROI across platforms.

• AI Assistant: Their AI tool helps with content creation and strategy, which is pretty neat.

But here's the thing - Hootsuite isn't specifically built for Pinterest. It's more of a "jack of all trades, master of none" situation. If Pinterest is your main game, you might find it a bit lacking in Pinterest-specific features.

Pricing: Plans start at $99/month, which isn't cheap. But remember, you're paying for a tool that manages multiple platforms.

Hootsuite is great if you're a medium to large business managing multiple social accounts, and Pinterest is just one part of your strategy. It's probably overkill if you're just focusing on Pinterest, though. And let's be honest, that learning curve can be a bit steep at first.

5. Sprout Social: The Analytics Powerhouse

If data is your thing, Sprout Social might just be your new best friend.

Sprout Social is like the big boss of social media tools. Also, it's an official Pinterest Marketing Partner, which means it's got some serious street cred when it comes to Pinterest marketing.

Here's what makes Sprout Social stand out:

• Analytics on Steroids: We're talking deep, actionable insights into your Pinterest performance. It's like having a data scientist on your team.

• Multi-Platform Support: Like Hootsuite, Sprout Social handles pretty much all major social platforms. It's great for businesses juggling multiple social accounts.

• Team Collaboration: Got a big team? Sprout Social makes it easy to work together, assign tasks, and keep everyone on the same page.

• Content Planning: Their content calendar and scheduling tools are top-notch. You can plan your Pinterest strategy alongside your other social platforms.

Now, here's the catch - Sprout Social isn't cheap. We're talking $249/month to start. That's a pretty penny for small businesses or solo entrepreneurs.

Also, Sprout Social might miss some Pinterest-specific features. But if you're a data-driven marketer, it's a great tool to have in your arsenal.

Sprout Social is a great fit if you're a medium to large business that takes social media seriously across multiple platforms. If you're data-driven and need deep insights into your Pinterest performance (alongside other platforms), Sprout Social delivers.

But let's be real - if you're just focused on Pinterest or you're a smaller operation, Sprout Social might be overkill. It's like buying a Ferrari to drive to the corner store. Sure, it'll get you there, but you might not need all that horsepower.

6. Canva: You Probably Know It!

Let's talk about Canva. Everybody knows Canva

Canva is primarily a design tool, but it has some features for Pinterest. Quickly about that:

• Design Paradise: Canva's got templates for days. You can whip up a stunning Pin in minutes, even if your design skills are... let's say, "developing."

• User-Friendly: It's so easy to use, your grandma could probably figure it out. (No offense, grandma.)

• Pinterest Integration: You can export your creations directly to Pinterest. It's not fancy, but it gets the job done.

But here's the thing - Canva isn't trying to be your all-in-one Pinterest tool. It's just not designed for that. Great for making pretty pictures, not so great for Pinterest strategy.

What Canva lacks:

• No AI for generating titles or descriptions
• Can't schedule Pins in bulk
• Limited board management features

Pricing: Free plan available, Pro plan at $15/month

Here's the deal: Canva is awesome for designing Pins. If you want your Pins to look like they were made by a pro designer (even if you can barely draw a stick figure), Canva's got your back.

But if you're looking for serious Pinterest management? Canva might leave you wanting more.

Pro tip: Some Pinterest tools (like BlogToPin and PinGenerator) let you import Canva templates. So you can have your cake and eat it too - great design and solid Pinterest management.

7. PinGenerator: The Pinterest-Only Automation Tool

Last but not least, let's talk about PinGenerator. It's a relatively new tool and focuses solely on Pinterest.

PinGenerator is all about automating your Pinterest game. Here's what it brings to the table:

• Automated Pin Creation: Feed it a URL, and it'll spit out multiple pin designs. Super useful if you don't have a lot of pins to work on.

• Smart Shuffle: It mixes up your scheduled pins so you're not posting the same stuff back-to-back. Pretty handy.

• Auto Pins: This feature lets you set up a bunch of pins in advance. Issue with that? You can't preview all the variations before they go live. It's a bit of a "set it and forget it" deal.

• AI Title/Description Rewriting: PinGenerator allows you to rewrite title/descriptions with AI, but it's not fully automated, so might be time-consuming. You'd also pay extra credits for that

Here's the thing about PinGenerator - it's laser-focused on Pinterest. That's great if Pinterest is your main squeeze, but not so great if you're juggling multiple platforms.

Conclusion

While Later remains a viable option for Pinterest marketing, these alternatives offer various features that may better suit different needs. Consider your usecase and what you want: AI capabilities, multi-platform support, analytics depth, and pricing when selecting a tool for Pinterest marketing.

If you have a few other social medias to manage, and you don't want to go deep into Pinterest - consider Tailwind or Buffer

However, if you're serious about Pinterest and want to earn money using it - you better try BlogToPin or PinGenerator