You’re already a Zazzle designer, creating amazing products. That's a great first step! But, are you looking to seriously increase your sales and drive sales to your Zazzle store? Pinterest is the platform you’ve been looking for. As a visual social media platform, Pinterest opens the doors to a huge audience actively seeking ideas and products, and that includes yours!
Understanding How Pinterest Works: A Visual Search Engine for Zazzle
Before we start creating pins, let's explore how Pinterest works. It’s more than just a place to collect pretty pictures; it's a powerful visual search engine where people are actively seeking inspiration and making purchasing decisions. For a Zazzle business, this represents a way to pin your products on Pinterest and connect with your target audience. Remember to use a Pinterest business account to unlock extra features and access important analytics. You can learn more about setting up a business account here.
What Makes a Pinterest Pin Successful?
So, what makes a pin do well? Here’s a checklist for Pinterest success:
- High-Quality Images: Pinterest is visual, so your images need to be sharp and appealing. Avoid anything blurry. Consider that the top image is what draws the eye in first.
- Compelling Text Overlay: Use clear, easy-to-read text. Consider that these are mini ads.
- Strong Headlines: Craft headlines that grab attention and encourage clicks. Use strong verbs and keywords.
- Keywords: Use relevant keywords so that your pins show up in searches. This will make your pins more searchable! If you need to do some research into keywords you can check out Pinterest Trends or BlogToPin Free Keyword Tool.
- Relevance and Zazzle URL: The pin must accurately showcase the actual products on Zazzle. Also, always ensure you include the url to the product, so you send people directly to the correct product page.
- Vertical Orientation: Use a 2:3 aspect ratio (e.g., 1000 x 1500 pixels) for better visibility on mobile devices.
Manual Pinning vs. Using Tools: What's Right for You?
There are two main ways to pin on Pinterest: manually or with a tool. Let's look at both.
- Manual Pinning: This involves either using the Pin-It button if it is available, or downloading an image and creating the pin yourself. While this offers full creative control, it can be very time-consuming. Manually creating pins means sourcing images to pin, adding text overlays, and correctly linking to the Zazzle url. While manually creating pins can be a good way to start to understand what goes into a successful pin, it is not scalable, and the time spent creating each individual pin could be used elsewhere in your business. This is especially true if you have a lot of products on Zazzle that you want to promote. That’ll take a while!
You can create pins manually using tools such as Canva.
- Using Automation Tools: Tools like Blogtopin simplify the entire process. These solutions allow you to quickly and easily create product pins. If you have hundreds of products on Zazzle, this is a quick and efficient way to manage your Pinterest marketing.
Zazzle + Pinterest: Driving Traffic, Sales, and Affiliate Income
Using Pinterest for Zazzle can lead to real results for your Zazzle business:
- Traffic: Pinterest pins with good images and relevant keywords drive traffic to your product page on Zazzle.
- Increase your sales: The more people who see your Zazzle products on Pinterest, the more you'll likely sell.
- Affiliate and Referral Income: By including your affiliate link or referral link in the pin, you can increase your income by earning a royalty whenever someone buys a product on Zazzle through your link.
- Brand Building: Consistent pins help build a strong brand.
Maximizing Your Pinterest Strategy for Zazzle
Here’s a more detailed look at getting the most out of Pinterest to promote your Zazzle Products:
- Choosing The Best Products: Start by looking at your top sellers. Take a look what they pin, how often they pin, and what kind of products they pin. You might want to replicate their strategy
- Using Zazzle’s Resources: Use high-quality images without removing watermarks etc. Zazzle provides great images to pin, but you can always use your own photos.
- Taking Your Own Photos: Supplement Zazzle's photos with your own if possible.
- Text Overlays: Adding text is important for clarity and engagement.
- Color Palettes: Use colors that fit your brand. Adobe Color is a great resource.
- Branding: Keep a consistent design so people recognize your content.
- Proper Links: Always use the correct Zazzle url to send people to the correct product page. If you don't add a correct url - you would confuse people and lose sales.
- Using Hashtags: Hashtags make your Pinterest pins more discoverable. But be aware, it doesn't always work
- Group Boards: I want to protect you from this. It doesn't really work now. If you read it worked in 2018 - it doesn't work now, in 2025. Don't waste time
- Use a mix of pin types: From regular pins to product pins, experiment.
- Monitor trends: See what trend is happening on Pinterest and tailor your strategy around that.
Understanding Pinterest Analytics
To truly master Pinterest for Zazzle, you need to track your results. Pinterest analytics allow you to see what’s working and what’s not. Look at:
- Impressions: How many times your pins were viewed.
- Clicks: How many times people clicked through to your website or your Zazzle store.
- Saves: How many times people saved your pin to a Pinterest board.
- Engagement Rate: How well your pins are engaging your target audience.
- The Best Performing Pin: Look for patterns that will help you understand what makes the best performing pin.
Use this data to make informed decisions on how to improve your approach and increase your sales. Make it a habit to regularly review your Pinterest analytics. You can learn more about how Pinterest analytics works here.
Making It Easy: Blogtopin - Your Pinterest Powerhouse
We know that life of a creative and ambitious entrepreneur is busy, and time is precious. That's why we let us introduce you to BlogToPin. Blogtopin helps you quickly and easily create beautiful and effective Pinterest pins for your Zazzle products. It is time to make it easy and let Blogtopin handle your Pinterest marketing!
How Blogtopin Simplifies Pinterest for Zazzle
Blogtopin provides a quick and straightforward solution to your Pinterest needs:
(Step 1) Add Your Zazzle Product Links: Paste the urls for each product into Blogtopin.
(Step 2) Choose Your Templates and Colors: Use Blogtopin's pre-made templates and color palettes.
(Step 3) Review and Approve: Check the pins created and make sure they are perfect.
(Step 4) Done! Blogtopin will do all of the work for you!
Conclusion: Drive Sales and Revenue with Pinterest and Blogtopin
If you're serious about growing your Zazzle business to the next level, then you need to utilize Pinterest to promote your products! With tools like Blogtopin, and by understanding what Pinterest works, creating a successful Pinterest strategy has never been easier! Remember that the platform is an amazing tool for any e-commerce businesses!
Ready to supercharge your Zazzle sales? Try Blogtopin today.
Happy pinning and here’s to your Pinterest success!
